Challenge

Soberish, an e-commerce brand offering legal THC and CBD products products, was facing stagnant growth in key performance areas. They needed a solution to:

  • Increase sales and improve their average order value (AOV).
  • Drive customer retention through loyalty programs and email marketing.
  • Boost organic traffic and keyword rankings.
  • Launch a paid ad strategy with a measurable return on ad spend (ROAS).

They partnered with Poast to develop a comprehensive growth strategy that aligned with their goals and addressed challenges across SEO, paid ads, and customer retention.

Solution

To tackle Soberish.com’s challenges, Poast implemented a multi-channel strategy:

  1. Website & Conversion Optimization:
    • Focused on improving conversion rate (CVR) through better UX, streamlined checkout processes, and incentivized rewards using the Smile.io loyalty app.
    • Launched strategic campaigns to onboard and activate loyalty members.
  2. SEO Enhancements:
    • Optimized blog content and recipes for trending keywords to improve visibility.
    • Targeted high-ROI keywords like “Mocktail Bitters” and “Buzz Box” to climb search rankings.
    • Published regular blog posts and updates to maintain momentum in organic traffic growth.
  3. Email Marketing with Klaviyo:
    • Designed a mix of campaigns and automated flows tailored to user behaviors.
    • Leveraged subscriber growth (+16% in three months) to drive revenue, maintaining a 30–37% email attribution rate.
  4. Paid Ads with Google Ads:
    • Initiated Google Ads campaigns focusing on collection pages and high-converting product categories.
    • Achieved a ROAS of 353% by continuously refining ad creative and targeting.

Results

In just three months, Soberish.com experienced significant growth across all metrics:

  1. Website Sales & Engagement:
    • Sales increased by 20% over three months, reaching $66K in August.
    • Orders grew from 855 in July to 1133 in August (+33%).
    • CVR improved from 2.86% to 3.31% (+17%) in the highest-performing month.
    • AOV increased by 7%, but efforts to reach $75 remain ongoing.
  2. Loyalty Program Success:
    • Smile.io saw 215 new members in August (+28%) and a higher redemption rate (+40% in July).
    • Loyalty campaigns drove customer retention, particularly for returning buyers.
  3. SEO Improvements:
    • Google Search impressions grew by 28% in August, with clicks up by 52%.
    • Targeted keywords like “Buzz Box” and “Mocktail Bitters” saw major rank improvements, driving organic traffic.
  4. Email Marketing Impact:
    • Generated $20K in revenue from email campaigns, with consistent engagement rates.
    • Maintained a 30–37% email attribution rate, contributing significantly to sales.
  5. Paid Ads Performance:
    • Google Ads ROAS reached 353% in August, with a cost-per-purchase of $16.89.
    • CTRs remained strong at 8.9%, showcasing highly engaged audiences.

Conclusion

Poast’s data-driven strategies helped Soberish.com achieve measurable growth within a short time frame. By combining loyalty programs, strategic email campaigns, and paid ads, the brand established a solid foundation for continued success. With organic traffic trending upwards and paid ads performing at a 3.5x return, Soberish.com is now positioned to scale further while focusing on improving their AOV and customer engagement.

This case study demonstrates how Poast’s tailored approach delivers results, even for niche e-commerce brands. Let’s work together to transform your business. Browse our CPG marketing services and schedule a free call with us!