Soberish, an e-commerce brand offering legal THC and CBD products products, was facing stagnant growth in key performance areas. They needed a solution to:

• Increase sales and improve their average order value (AOV).
• Drive customer retention through loyalty programs and email marketing.
• Boost organic traffic and keyword rankings.
• Launch a paid ad strategy with a measurable return on ad spend (ROAS).

They partnered with Poast to develop a comprehensive growth strategy that aligned with their goals and addressed challenges across SEO, paid ads, and customer retention.

Solution

To tackle Soberish.com’s challenges, Poast implemented a multi-channel strategy:

1. Website & Conversion Optimization:
   • Focused on improving conversion rate (CVR) through better UX, streamlined checkout processes, and incentivized rewards using the Smile.io loyalty app.
   • Launched strategic campaigns to onboard and activate loyalty members.
2. SEO Enhancements:
   • Optimized blog content and recipes for trending keywords to improve visibility.
   • Targeted high-ROI keywords like “Mocktail Bitters” and “Buzz Box” to climb search rankings.
   • Published regular blog posts and updates to maintain momentum in organic traffic growth.
3. Email Marketing with Klaviyo:
   • Designed a mix of campaigns and automated flows tailored to user behaviors.
   • Leveraged subscriber growth (+16% in three months) to drive revenue, maintaining a 30–37% email attribution rate.
4. Paid Ads with Google Ads:
   • Initiated Google Ads campaigns focusing on collection pages and high-converting product categories.
   • Achieved a ROAS of 353% by continuously refining ad creative and targeting.

Results

In just three months, Soberish.com experienced significant growth across all metrics:

1. Website Sales & Engagement:
   • Sales increased by 20% over three months, reaching $66K in August.
   • Orders grew from 855 in July to 1133 in August (+33%).
   • CVR improved from 2.86% to 3.31% (+17%) in the highest-performing month.
   • AOV increased by 7%, but efforts to reach $75 remain ongoing.
2. Loyalty Program Success:
   • Smile.io saw 215 new members in August (+28%) and a higher redemption rate (+40% in July).
   • Loyalty campaigns drove customer retention, particularly for returning buyers.
3. SEO Improvements:
   • Google Search impressions grew by 28% in August, with clicks up by 52%.
   • Targeted keywords like “Buzz Box” and “Mocktail Bitters” saw major rank improvements, driving organic traffic.
4. Email Marketing Impact:
   • Generated $20K in revenue from email campaigns, with consistent engagement rates.
   • Maintained a 30–37% email attribution rate, contributing significantly to sales.
5. Paid Ads Performance:
   • Google Ads ROAS reached 353% in August, with a cost-per-purchase of $16.89.
   • CTRs remained strong at 8.9%, showcasing highly engaged audiences.

Conclusion

Poast’s data-driven strategies helped Soberish.com achieve measurable growth within a short time frame. By combining loyalty programs, strategic email campaigns, and paid ads, the brand established a solid foundation for continued success. With organic traffic trending upwards and paid ads performing at a 3.5x return, Soberish.com is now positioned to scale further while focusing on improving their AOV and customer engagement.

This case study demonstrates how Poast’s tailored approach delivers results, even for niche e-commerce brands. Let’s work together to transform your business. Browse our CPG marketing services and schedule a free call with us!

The post Case Study: Soberish.com’s 3-Month Transformation appeared first on CPG Marketing Agency | Poast Ecommerce.