Soberish, an e-commerce brand offering legal THC and CBD products products, was facing stagnant growth in key performance areas. They needed a solution to:

• Increase sales and improve their average order value (AOV).
• Drive customer retention through loyalty programs and email marketing.
• Boost organic traffic and keyword rankings.
• Launch a paid ad strategy with a measurable return on ad spend (ROAS).

They partnered with Poast to develop a comprehensive growth strategy that aligned with their goals and addressed challenges across SEO, paid ads, and customer retention.

Solution

To tackle Soberish.com’s challenges, Poast implemented a multi-channel strategy:

1. Website & Conversion Optimization:
   • Focused on improving conversion rate (CVR) through better UX, streamlined checkout processes, and incentivized rewards using the Smile.io loyalty app.
   • Launched strategic campaigns to onboard and activate loyalty members.
2. SEO Enhancements:
   • Optimized blog content and recipes for trending keywords to improve visibility.
   • Targeted high-ROI keywords like “Mocktail Bitters” and “Buzz Box” to climb search rankings.
   • Published regular blog posts and updates to maintain momentum in organic traffic growth.
3. Email Marketing with Klaviyo:
   • Designed a mix of campaigns and automated flows tailored to user behaviors.
   • Leveraged subscriber growth (+16% in three months) to drive revenue, maintaining a 30–37% email attribution rate.
4. Paid Ads with Google Ads:
   • Initiated Google Ads campaigns focusing on collection pages and high-converting product categories.
   • Achieved a ROAS of 353% by continuously refining ad creative and targeting.

Results

In just three months, Soberish.com experienced significant growth across all metrics:

1. Website Sales & Engagement:
   • Sales increased by 20% over three months, reaching $66K in August.
   • Orders grew from 855 in July to 1133 in August (+33%).
   • CVR improved from 2.86% to 3.31% (+17%) in the highest-performing month.
   • AOV increased by 7%, but efforts to reach $75 remain ongoing.
2. Loyalty Program Success:
   • Smile.io saw 215 new members in August (+28%) and a higher redemption rate (+40% in July).
   • Loyalty campaigns drove customer retention, particularly for returning buyers.
3. SEO Improvements:
   • Google Search impressions grew by 28% in August, with clicks up by 52%.
   • Targeted keywords like “Buzz Box” and “Mocktail Bitters” saw major rank improvements, driving organic traffic.
4. Email Marketing Impact:
   • Generated $20K in revenue from email campaigns, with consistent engagement rates.
   • Maintained a 30–37% email attribution rate, contributing significantly to sales.
5. Paid Ads Performance:
   • Google Ads ROAS reached 353% in August, with a cost-per-purchase of $16.89.
   • CTRs remained strong at 8.9%, showcasing highly engaged audiences.

Conclusion

Poast’s data-driven strategies helped Soberish.com achieve measurable growth within a short time frame. By combining loyalty programs, strategic email campaigns, and paid ads, the brand established a solid foundation for continued success. With organic traffic trending upwards and paid ads performing at a 3.5x return, Soberish.com is now positioned to scale further while focusing on improving their AOV and customer engagement.

This case study demonstrates how Poast’s tailored approach delivers results, even for niche e-commerce brands. Let’s work together to transform your business. Browse our CPG marketing services and schedule a free call with us!

The post Case Study: Soberish.com’s 3-Month Transformation appeared first on CPG Marketing Agency | Poast Ecommerce.

Donovan’s Dish, a professional catering company in Apex, North Carolina, specializes in wedding, corporate, and special event catering. When the pandemic hit, their sales plummeted as in-person events were canceled for the foreseeable future. Faced with this challenge, they pivoted to focus on their prepared meal delivery service, Dish to Door. However, they needed a strategy to scale their advertising efforts to stay afloat and continue growing. That’s when they turned to us. We helped them not only meet their bottom line but also grow to over $2 million in revenue.

Solution

Poast quickly understood Dish to Door’s needs and developed a comprehensive eCommerce marketing strategy to drive growth. We led the migration from WooCommerce to Shopify, streamlining their online store, and switched from Mailchimp to Klaviyo for seamless integration with Shopify. We also built a successful loyalty program using Rise.ai to keep customers engaged.

To further boost sales, we enhanced their advertising efforts on Google and leveraged user-generated content for compelling creative on Meta. Additionally, we worked closely with MRC and Donovan’s Dish to clearly separate their catering and meal delivery services, creating brand clarity, a better user experience, and a stronger focus on eCommerce sales for Dish to Door.

Results

After the pandemic, Dish to Door reengaged with us to drive further growth, consistently achieving a 7-8x ROAS from Meta and Google Ads. Within just four months, we boosted their eCommerce conversion rate from 3% to over 8%, generating over $500,000 in meal delivery sales. Our targeted Facebook and Instagram advertising efforts alone contributed $130,000 in revenue and brought in more than 300 new customers. Donovan’s Dish was impressed with these results and knew they could count on us to deliver exceptional outcomes.

The post How We Scaled Dish to Door to $2M+ Revenue with 8x ROAS appeared first on CPG Marketing Agency | Poast Ecommerce.